Advocacy

Advocacy Engine

October 19th, 2014 // No Comments

Engendering advocacy with your loyal customers is a powerful and cost effective way to build sales.  Advocates are loyal users who act as sales folks extending the impact of your brand as well as in-field market researchers providing insights into how consumers perceive your advertising, your brand and the competition.   Engendering advocacy is not just […]

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Category : Advocacy &Blog

How to Build Your Business in Tough Economic Times

April 10th, 2014 // No Comments

This write up is a synthesis of New Jersey presentations given earlier this year to the Madison & Chester Chamber of Commerce.  Plus, I would like to thank my friends Ken Toumey and Vincent Blazewicz for their thoughtful input. Let’s face the fact, you can’t read a newspaper or listen to a newscast without mention […]

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Category : Advocacy &Blog

Entrepreneurs should commit to using LinkedIn

November 15th, 2013 // One Comment

Using all of your passion and energy, you (entrepreneurs) should wholeheartedly get involved with LinkedIn. You should view LinkedIn as one of your most important assets supporting future growth. By spending a few minutes each week, you can stay top-of-mind with current and future customers as well as investors and contributing experts. In other words, […]

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Category : Advocacy &Blog

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