Blog

If a Tree Falls in the Woods

May 4th, 2015 // No Comments

The question I’m asking is, “Does living with my Apple Watch enhance my workout regimen?” I’m starting the second week with my Apple Watch. As some of you know, for the last 15 months, I’ve been watching my weight and exercising. With Weight Watchers, I’ve said good bye to over 100 lbs! Until I received […]

Read More »

Category : Blog &Gadgets

Musings on Time

May 3rd, 2015 // No Comments

I’ve had my Apple Watch for 6 days now. I’m enjoying the utility of wearing the watch; this is after years of not wearing one. I’m interacting with time differently. I used to always be aware of the time by looking at my phone, computer or the myriad of clocks that surround me. The kitchen […]

Read More »

Category : Blog &Gadgets

I Have Fans

May 2nd, 2015 // No Comments

I’ve had my Apple Watch for four days. I’m enjoying integrating the watch into my life.  Here are some of things I’ve accomplished With the Watch, I’m amping up my morning workouts.  First by engaging the Watch’s built in exercise app. I’m capturing the length of workout time along with my average heart rate.  I’m […]

Read More »

Category : Blog &Gadgets

Apple Watch – Initial Glimpse

April 28th, 2015 // No Comments

Ordering and receiving a new Apple device is like Christmas when I was 8 years old.  It’s full of gleeful expectations and barely bridled excitement. I got up in the middle of the night and my Apple Watch order was received 8 minutes after the Apple Store opened.  I received my Apple Watch yesterday (April […]

Read More »

Category : Blog &Gadgets

Get Ready – A New Age is Coming

February 3rd, 2015 // No Comments

In the future, to be successful you need to master Focus, Learning, & Play I’m the president of Techtao, a marketing consultancy. I work with clients to expand their businesses and bring in more profitable sales.   Additionally, I’m a professional member of the World Future Society. I’m always learning about future possibilities and how to […]

Read More »

Category : Blog &Futures

Trends Impacting Our Future

January 18th, 2015 // No Comments

I’m a professional member of the World Future Society.  Every year after our annual meeting, I put together a list of the evolving trends that have a high likelihood of  impacting our world, lives, and future.     Change of an Age – My Grandparents were part of the Agricultural Age.  My Parents thrived in […]

Read More »

Category : Blog

Advocacy and Branding

December 14th, 2014 // No Comments

Who owns your brand? My sister Rita is a very talented artist.  Rita revels in her art.  I’ve been fortunate over the years to receive Rita’s Missives.  These are cards that Rita creates on handmade paper with small pieces of treasures she finds on the streets of Boston, combined with pictures, feathers, and oil & […]

Read More »

Category : Blog

The Biggest Marketing Mistake Entrepreneurs Make!

November 15th, 2014 // No Comments

Entrepreneurs, your most important job is to market your business, then to deliver your products and services.   Remember nothing happens until you sell it.  You need to identify your buyers and then provide them with a compelling reason to buy.  You need to use marketing to move your potential buyers from awareness – to interest […]

Read More »

Category : Blog

Advocacy Engine

October 19th, 2014 // No Comments

Engendering advocacy with your loyal customers is a powerful and cost effective way to build sales.  Advocates are loyal users who act as sales folks extending the impact of your brand as well as in-field market researchers providing insights into how consumers perceive your advertising, your brand and the competition.   Engendering advocacy is not just […]

Read More »

Category : Advocacy &Blog

Marketing War Games – Revisited

September 14th, 2014 // No Comments

Recently, I had the good fortune to facilitate a series of marketing war games for a large consumer package goods brand.  The outcome of this marketing exercise exceeded all of our expectations.  Participants gained a better understanding of the marketplace, their competitors, and the key strategies they needed to develop and execute.   Entrepreneurs should consider […]

Read More »

Category : Blog

Latest Posts

Testimonials

"Tom is an outstanding business professional. He is a highly creative and innovative thinker who creates new strategies, business models, and go to market approaches. He has excellent business judgement and values and is a pleasure to work with.”"

Richard Hoynes, CIO, Pfizer Consumer Healthcare

Subscribe Now